I walked into the women’s restroom for the first time in my life. Complete accident. Wasn’t my fault. I was at the new AT&T center checking out the venue for my eventual wedding and needed to use the facilities. I looked at the sign pointing to the restroom and the man was on the right of the sign and the woman on the left. I headed towards the restroom, opened the right door and surprised myself quite a bit as a nice, understanding woman told me I was in the wrong room. Lesson to designers: if you’re going to start a convention make sure to keep following it. If all of your calls to actions are on the right, don’t put them on the left for just one page, keep them all in the same place.
The other observation is a personal note on anchoring effects. I have an obsessive personality and recently got on a boot kick. Cowboy boots ain’t cheap, and I would never pay for shoes what I pay for cowboy boots. I just bought my second pair and I’m pretty amazed. However, I noticed that they seemed pretty cheap when compared to $500 or $2,000 boots. Having that upward price anchor really made my boots feel like a frugal purchase.
